About Me
Hello! My name is Hyungmin Lee and I also go by Marc.
Born and raised across two cultures, Korea and California, I have cultivated a unique perspective on fashion that is deeply influenced by my family’s rich heritage in the industry and my own diverse experiences.
Growing up in a family where fashion was the cornerstone, my journey into this amazing world was almost destined. Both my father, a renowned bag designer, and my mother, a former children's wear designer, were instrumental in shaping my early appreciation for design. My grandparents, pioneers in Korea's fashion scene, established a formidable business in Dongdaemun (DDM), the heart of Korea's garment industry. Their legacy provided a strong foundation for my passion.
My fashion journey began unexpectedly through skateboarding culture, particularly after watching "Cherry" by Supreme. This video highlighted the intersection of skateboarding and street fashion, igniting my passion for the expressive potential of fashion. I enrolled at the Fashion Institute of Technology but soon felt constrained by the curriculum. This prompted me to take a deliberate two-year break to explore and define my own style. Returning to school with a deeper appreciation, I continued to refine my approach, blending learned techniques with my personal insights.
Education
~05. 2025
Fashion Institute of Technology
BFA Fashion Design
Minor: Economics, Art history
During my time at the Fashion Institute of Technology, I honed a comprehensive skill set that spans the breadth of fashion design. My studies culminated in a BFA in Fashion Design, with additional coursework in Economics and Art History enriching my understanding of the industry's cultural and financial contexts.
~05. 2023
Fashion Institute of Technology
AAS Fashion Design
My studies at the Fashion Institute of Technology focused on an Associate in Applied Science in Fashion Design. This program provided me with a solid foundation in the essentials of fashion design.
Experiences
09. 2024 ~ 12. 2024
Proenza Schouler
Accessories Design Intern
05. 2024 ~ 09. 2024
Willy Chavarria
Fashion Design Intern
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Design and development for the Spring/Summer 2025 show, contributing innovative concepts and ensuring alignment with the brand’s aesthetic.
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Created a custom outfit design for Celebrities, showcasing bespoke tailoring and unique design elements that aligned with her personal style.
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Assisted in the creation of technical design packages, including detailed spec sheets, fabric sourcing, and trim sourcing.
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Assisted with e-commerce operations, including photo editing and uploading product images, to ensure a high-quality online shopping experience.
04. 2023 ~ Present
Upcylink
Co-founder and COO
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Revamped company website, increasing user engagement.
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Pioneered initial company concept, securing major investors by pitching a compelling business plan.
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Secured 2nd place in the PETE Prize competition, recognized for innovative environmental solutions and sustainability practices in business operations.
08. 2023 ~ 09. 2023
Petrichor
Technical consultant and design assistant
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Developed first collection spec sheet, standardizing design processes for first project.
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Contributed to design refinement by assisting in pattern making.
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Improved production efficiency by assisting in management, streamlining processes.
12. 2020 ~ Present
Project Amoeba
Founder and Owner
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Launched a comprehensive brand identity, registering trademarks, building a website, and developing the brand's presence.
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Design development for first and second collection, showcasing the brand's evolution and dedication to innovation.
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Managed the end-to-end production process for 50+ garments, ensuring top-quality control and efficient production management.
12. 2019 ~ Present
Asilo
Founder and Owner
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Secured contract with Chinese factory, ensuring scalability for 200+ production.
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Oversaw pattern making, sample creation, and production, maintaining quality standards.
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Design development for all collections, showcasing the brand's evolution and dedication to innovation.
Achievements & Skills
Functional
Advanced: Fashion Design, Patternmaking, Sewing, Fashion Illustration, Flats, Tech packs, Sample Making, Basic Computer Engineering, Coding, Logo Making, Website Development, Website Design, Campaign Design
Technical
Advanced: Adobe Photoshop, Adobe Illustrator, Kaledo, Clo3D, YuniquePLM Python PC and MAC operating systems Microsoft Word and Office Suite(Excel PowerPoint)
Basic: Zbrush, HTML CSS JavaScript MYSQL
Language
Fluent: English and Korean
Course: Chinese 1, Italian 1
Award & Certificate
2023
Secured 2nd place in the PETE Prize competition with Upcylink, recognized for innovative environmental solutions and sustainability practices in business operations.Pioneered the initial concept for Upcylink, successfully securing major investors by delivering a compelling and strategic business plan that demonstrated potential for significant market impact.
Led the revamp of the Upcylink company website, resulting in a marked increase in user engagement and improved customer interaction.
2022
LVMH Certificate
LVMH Certificate for completing specialized training in luxury brand management, gaining advanced insights into market strategies, customer experience, and innovative design within the luxury sector.Earned LVMH Certification through a rigorous program focused on enhancing skills crucial for success in the global luxury market, including strategic brand management and high-end consumer engagement.